Content Marketer

Company Description

Capital Prime Lending (CPL) is a leading provider of personalized real estate financing solutions. We serve clients across Florida with fast approvals, flexible lending options, and investment property funding. CPL combines deep industry expertise with data-driven insights and competitive rates, delivering a seamless, client-focused lending experience.

Our Platform

We're proud to power innovative solutions—including the Frank App platform—that modernize and simplify real estate and lending processes. Frank is a dynamic platform that connects homebuyers, investors, and real estate professionals, offering tools and insights to make informed decisions at every stage.

Role Description

We are seeking a driven, highly creative Content Marketer to take full ownership of our content marketing initiatives—inclusive of the Frank App platform and brand. This is a full-time, on-site position based in the Miami-Fort Lauderdale area.

As a key member of our marketing team, you will be responsible for:

• Developing, executing, and refining content strategies for both Capital Prime Lending and Frank

• Defining and evolving branding and brand strategy across platforms

• Creating, editing, and publishing compelling content: social media posts, landing pages, email marketing campaigns/templates, and digital ads

• Managing the content calendar and delivering consistent messaging across all channels

• Conducting market research to inform content direction and identify opportunities for engagement and growth

• Optimizing all digital content for SEO and conversion performance

• Collaborating closely with team members to align messaging with business goals

• Managing content distribution and actively monitoring performance analytics to generate actionable insights

• Supporting product launches and special campaigns for the Frank App platform

Qualifications

• Experience developing and executing content strategies, with strong skills in content creation and editing

• Proficiency in market research, SEO optimization, and data analysis

• Familiarity with branding and brand strategy, ideally across multi-platform products

• Strong experience with content management systems, digital marketing, and analytics tools

• Demonstrated ability to drive engagement and measure performance using data and metrics

• Outstanding written and verbal communication skills

• Collaborative spirit, with the capability to work effectively within a team

• Bachelor's degree in Marketing, Communications, Journalism, or a related field

• Experience in real estate, financial services, or technology platforms is highly valued

• Ready to help shape the voice and growth of a rising leader in real estate lending and technology?

Apply to join CPL and lead the content marketing vision for Frank and beyond.