Senior SEO, Manager of Strategy and Technical

Senior Search Manager, Strategy & Technical (Miami/Hybrid)

About Boats Group

Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe.

Our passion and unyielding dedication to getting people on the water influence our culture in ways you won't find at other companies. We're the best at what we do because we're working in an industry we love. When you walk through our doors, you'll find smart, dedicated people who consider one another family.

If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!

About The Role

We are looking for a Senior Search Manager to support and implement our organic traffic initiatives for our marketplaces and brands. Reporting into the Head of Search, you will be joining a high-performing SEO team, working alongside experts in various marketing disciplines, such as paid media, email marketing, content & social media, product marketing, trade & B2B support, and more.

What You'll Do

• Support the Head of Search to execute the implementation of SEO strategies that drive organic growth and align with business objectives.

• Identify opportunities through research and user behavior insights.

• Prioritize and execute SEO initiatives, including onsite optimizations and offsite strategies, and contribute to developing and implementing our content strategy.

• Explore and implement AI optimization strategies to enhance content, identify new opportunities, and scale SEO workflows.

• Manage SEO-related projects, such as migrations and integrations of new web properties, ensuring alignment with SEO goals and coordination with teams like Content, Product, and Technology.

• Execute and evaluate our SEO testing with SearchPilot to measure the impact and guide decision-making.

• Conduct, review and implement solutions to improve crawlability, indexation, and site performance of Boats Group sites to improve our sites for users and search engines.

• Perform in-depth traffic and conversion analysis across our markets and portals to identify opportunities to enhance performance.

• Stay informed about changes in search engine algorithms and competitive landscapes, and share insights with colleagues and peers.

• Collaborate with Product and Technology teams by providing key SEO insights and requirements, proposing improvements, and identifying growth opportunities.

• Advocate for SEO best practices across the organization, educating and training teams, including Content, Product & Technology, and other marketing teams.

• Define and track SEO KPIs and report on progress to the Head of Search and other stakeholders.

What you bring to the team:

• Experience in marketplaces, ecommerce, travel or digital media environments.

• 5+ years of relevant/similar SEO experience (including managing several web properties at scale), preferably in scale-ups with intense internationalization/localization needs.

• Excellent understanding of Google Search Console, Google Analytics, Semrush, Ahrefs, ScreamingFrog, Sistrix, and other relevant SEO tools.

• Robust understanding of technical SEO (crawling, indexing, internal linking, rendering, JS crawlability and indexation, etc)

• Results oriented and fact-based decision making skills.

• Team player, proactive, motivated, determined, can-do attitude.

• Willing to become a change agent and help us deliver our business ambitions.

What You'll Receive

• Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.

• Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year

• Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.

• Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.

• Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.

• Commuter Benefits: Park conveniently in our building's garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.

• Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.

• Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.