Product Manager, Associate - Marketing Technology (MarTech)

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.

Blackstone Technology & Innovations:

Blackstone Technology & Innovations (BXTI) is the technology team at the core of each of Blackstone’s businesses and new growth initiatives. Serving both internal and external clients, we work to build the next generation of systems that manage risk, create efficiency, and improve transparency within the firm and across our broad community of investors and portfolio companies.

BXTI is nimble and entrepreneurial – our open, iterative design processes and rapid pace of development mean that everyone on the team has the opportunity to make an impact from day one. We are problem solvers who can take projects from idea to implementation. We believe in active mentoring and developing excellence. We collaborate to find the best answers for our customers and for Blackstone. We are critical to the firm maintaining its competitive edge.

We are currently seeking a enthusiastic Associate Marketing Technology and Communications Technology Product Manager to join our team at Blackstone Technology & Innovations (BXTI). In this role, you will be instrumental in managing and optimizing our marketing technology stack, focusing on tools related to analytics, SEO, video production, and website creation. You will leverage marketing automation platforms to enhance campaign effectiveness and customer engagement. Collaborating closely with cross-functional teams, including marketing, development, and cybersecurity, you will deliver innovative solutions that enhance our brand presence. Your analytical skills will be key in interpreting data and providing actionable insights, while your understanding of digital marketing strategies will help drive impactful initiatives across our platforms.

Responsibilities:

• Product Ownership: Take ownership of marketing & communications technology initiatives, ensuring alignment with business goals and user needs.

• Tool Evaluation: Investigate and evaluate marketing technology tools, conducting thorough research and analysis to provide actionable recommendations.

• Stakeholder Communication: Act as a liaison between marketing teams, technical teams, and cybersecurity/network security teams, effectively communicating project requirements, updates, and feedback.

• Project Management: Define project scope, deliverables, timelines, and resource allocation for marketing technology projects. Utilize project management tools to track progress and ensure timely completion.

• Collaboration: Work closely with development and network teams to translate marketing requirements into technical specifications, ensuring seamless implementation while adhering to security protocols.

• Process Improvement: Identify opportunities for process enhancements within the marketing technology landscape, recommending and implementing solutions to improve efficiency and effectiveness.

• Market Research: Stay updated on industry trends and emerging technologies to inform product development and marketing strategies.

• Performance Analysis: Monitor and analyze the performance of marketing technology tools and website features, providing insights and recommendations for optimization.

• User Engagement: Proactively engage with users across the organization to identify pain points and facilitate brainstorming sessions for innovative solutions.

Qualifications:

Blackstone Technology & Innovations (BXTI) seeks to hire individuals who work well in a team environment, are highly motivated, intelligent, have sound judgment, and have demonstrated excellence in prior endeavors.

The successful candidate should possess the following qualifications:

• 3+ years of experience in product management for technology products, marketing and communications technology, or a related field preferred; however, other technology proficiencies will also be considered.

• User-Focused: You dig deep to understand user needs and have experience conducting thorough research to understand user motivations and workflows, clearly communicating them using appropriate methods (e.g., user flows, personas).

• Data-Driven: You leverage data to drive decisions in areas like design and prioritization.

• Decisive: You can lead and manage projects with minimal oversight and make independent decisions, knowing when to seek guidance or