Brand Activation Manager

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NÜTRL brand. As a pivotal member of our team, you will lead the charge in ensuring NÜTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results-oriented. With Advantage, you'll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities:

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.

• Establish and maintain strong relationships with key accounts and the local wholesaler.

• Sell in brand programming to key accounts.

• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.

• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.

• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.

• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.

• Responsible for activation recaps, metrics, and overall event success.

• Mange local budget & budget reporting/reconciliation.

• Perform pre-calls and checklists in preparation for sampling events.

• Monitor event execution while ensuring all key brand KPIs are achieved.

• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.

• Knowledge of local nightlife/events and local alcohol beverage laws.

• Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts

• Responsible for managing events in person

Qualifications:

• Must be of legal drinking age (21+).

• 2 years of beverage company and/or distributor experience.

• Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver's license

• Must have access to reliable transportation.

• Access to a computer with Microsoft Office and home internet access.

• Must be proficient in Excel and PPT.

• Personal smartphone with the ability to communicate/report while in the field.

• Available to work 40+ hours per week, including nights and weekends.

• Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.

• Must be able to lift 40lbs.

• Must be able to travel for mandatory training at program launch.

• Excellent written and verbal communication skills.

• Professional demeanor and strong work ethic.

• Strong leadership and communication skills.

• Organizational skills to meet weekly deadlines.

• Live in the market for full duration of the program.

What We Offer:

• Competitive salary.

• Monthly auto & tech stipend.

• In-person training.

• Opportunity for bonus and recognition.

• Training and Career Development with Advantage.

• Opportunity to represent innovative and fast-growing brands.

• Opportunity for professional development and career advancement within Anheuser-Busch.

Job Will Remain Open Until Filled