Customer Account Manager/Lead Generation
Advanced Marketing Tactics
Job Description
Key Responsibilities
• Lead Management & Routing
• Manage lead flow and routing within Boberdoo, ensuring proper distribution to agents and partner agencies.
• Set up posting instructions, sources, and delivery methods for web leads, live transfers, and inbound calls.
• Troubleshoot lead delivery or posting issues across integrated systems (e.g., CRM, Boberdoo, form captures).
• CRM & Product Administration
• Maintain and manage Admin123 CRM for all health insurance agencies and internal products.
• Create and manage user accounts, agent access, and permissions.
• Configure new product launches within Admin123, including custom fields, workflows, and tracking.
• Serve as the main point of contact for all downline agencies and partner companies regarding lead setup, distribution, and campaign strategy.
• Provide guidance on lead bid strategies, CPL optimization, and source performance.
* Train agency managers and staff on system usage, tracking best practices, and compliance standards.
• Ensure all agencies are aligned with performance goals, daily routing priorities, and compliance
• Systems Integration & Optimization
• Collaborate with marketing and tech teams to ensure seamless integration between CRMs, call tracking, and ad platforms.
• Identify bottlenecks and implement scalable solutions for routing, tracking, and reporting
Qualifications
• Proven experience with lead management systems
• Hands-on experience managing or configuring CRM platforms.
• Understanding of digital lead generation, call routing, and affiliate or agency management.
• Excellent problem solving and multitasking skills; strong communication and documentation abilities
• Familiarity with health insurance marketing, agent setup, or performance-based campaigns a plus.
• Must be comfortable working independently, managing multiple agencies, and meeting deadlines in a fast-paced environment.
Compensation & Benefits Competitive base salary * performance incentives. Growth potential into senior operations or technology roles Opportunity to work directly with top-performing agencies nationwide
How to Apply: Submit your resume with a short cover letter highlighting your experience